"My dad works here!" campaign

May 13, 2019

On May 13, 2019, a "My dad works here" campaign was launched within the COLAS Europe Group.

MY DAD WORKS HERE!

Safety campaign to increase awareness of road users to improve safety of Colas employees

Road construction projects represent our main activities. Our employees work regularly on construction sites with presence of road traffic. How many times have you seen such construction site? Your speed limit is gradually slowed down. You pass by the machines, the trucks, the smell of fresh asphalt and the people who call such sites their daily workplace.

Road construction are at heart of our activities, therefore road safety belongs to the long-term priority of the Colas Group. Campaign My Dad works here! was created to bring such construction sites into the attention of all employees, their families as well as general public. Colas Europe launched the campaign with logos created in thirteen different languages versions. 

As a part of our daily business, we put in place safety norms and procedures, secure the construction sites in order to create a safe working environment for our employees.

Despite all of the effort, we cannot control the behavior of third party road users. However, we can inform, persuade and motivate the public to be aware of the risk related to road construction sites and to change their behavior accordingly.

You can discover more in a video, created by National Asphalt Pavement Association, for their similarly focused campaign called 'Watch for us', created in co-operation with Washington State Department of Transportation. (Colas is a member of NAPA).

Attachments

COLAS News

Aug 16

COLAS CZ on the D10 highway near Mladá Boleslav

We try to reduce the risk of traffic accidents at construction sites executed under traffic.

Jul 15

WATTWAY – a new life for roads

This is a unique project of the COLAS company. In principle, it is a "solar road", where the solar energy is used like in standard photovoltaic panels.

Jul 3

Photo contest "My dad works here!" launched

As part of the security campaign "My Dad Works Here!", in effect till the end of next year, a new Photo Contest has been launched in all countries of the COLAS Europe Group.

Jul 1

COLAS CZ at the Chateau Garden in Oslavany

COLAS CZ executed the construction of Chateau Garden Oslavany - 2nd and 3rd stage worth CZK M 35.

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